Our recent ‘AI to supercharge your ongoing advice’ event, held in the Bloomsbury in London, sparked a multitude of engaging conversations around advice, compliance and the role of AI.
That’s why we’ve created a comprehensive Q&A follow-up document, capturing over 30 of the most pressing issues raised, which are a must-read for wealth management professionals and advisers.
1. Understanding ‘reasonable steps’ in ongoing advice
One of the event’s biggest themes revolved around delivering ongoing advice while staying compliant. It’s not just about contacting clients – it’s about documenting every step to show that effort, process and regulatory oversight are in place. The Q&A follow-up dives into practical examples and strategies that firms are using to ensure they meet obligations without unnecessary risk.
2. Managing ‘free’ advice scenarios
Attendees were curious about how to handle situations where clients receive ongoing advice without paying fees. The discussion highlighted the importance of demonstrating fair value and meeting Consumer Duty expectations. The Q&A document explores this in depth, offering guidance on how firms can stay compliant while continuing to support clients effectively.
3. Making AI work for your advice process
The difference between generative and predictive AI was a key topic of discussion. While generative AI can assist with drafting, predictive AI helps identify gaps, flag risks and strengthen quality assurance. The Q&A follow-up provides real examples of how firms are integrating AI while maintaining human oversight and regulatory compliance.
4. Transparency and ethics in client communications
Questions around transparency, client terms and ethical AI use were central to the conversation. Firms need to clearly communicate how AI is used, its limitations and explain how client data is handled.
5. Overcoming change and adoption challenges
Finally, the event highlighted the human side of change. Resistance to new processes, technology or monitoring is natural, but practical strategies – – including training, pilot programmes and demonstrating early wins make adoption smoother. The Q&A follow-up captures real-world approaches firms are using to implement change effectively.
The Q&A isn’t just a recap. It’s a practical guide, built from the real challenges faced by advisers, compliance teams and business leaders. Whether your focus is improving ongoing advice service, adopting AI responsibly or ensuring regulatory compliance, it’s an invaluable reference.
Download the Q&A follow-up now and use it to guide your next team discussion or compliance review.



